Project Description
Television advertising involves two main tasks: Creating a television advertisement that meets broadcast standards and then, placing the advertisement on television via a targeted air time media buy that reaches the desired customer. Animation is used in this advertisements. The pictures are vary from hand-drawn traditional animation to computer animation. By using animated characters, an advertisement may have a certain appeal that is difficult to achieve with actors or mere product displays. Animation also proofs the advertisement from changes in fashion that would date it.
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